Our survey revealed: Community matters to you

by Leeds Building Society


Our partnership with parkrun

At Leeds Building Society, we're committed to supporting the local communities of our members and colleagues. That’s why we’re proud to announce a new partnership with parkrun, a volunteer-led, not-for-profit organisation which provides free weekly running events for people of all ages and abilities.

Our support will help ensure parkrun stays free for everyone and it will enable parkrun to bring even more people together to connect with their local communities.

Community matters

With our new partnership in mind, we wanted to find out if communtiy was important to you. We discovered that nearly half of the people we surveyed struggle to meet people in their local community. 43% agreed that “there are not as many opportunities to meet local people in my community as there used to be”.

But the importance of community was well recognised.

parkrun community survey

Face-to-face vs digital

Our research revealed 44% of those we surveyed chat to people over social messaging apps at least once a day, compared to only 20% who chat to someone in their local community, and 12% who meet friends face-to-face.

We also discovered that people felt that face-to-face was more rewarding. 57% agree they get more enjoyment from meeting people in their local community face-to-face than talking over email, text messaging or social media.

But we can’t ignore the fact that online communication now outweighs face-to-face conversation. So embrace digital and use it to organise those face-to-face catch ups with friends and family.

parkrun survey

This switch in methods of communication is even more evident in younger generations. 65% of 18-34 year olds chat to people over social messaging apps at least once a day. But is it a sign of the times? 70% of 18-34 year olds feel they have less time to meet local people in the community than their parents’ generation did.

Kids and the community

We found that parents want their kids to spend more time getting involved in the community and getting outside too. 93% of parents agree “it’s important my children spend time outside” and 88% feel “it’s important children grow up in a community where they know other people”. In addition to the 5K parkrun every Saturday there are 2K junior parkrun events every Sunday morning for 4 to 14 year olds. Why not take your children along to give it a go? It's a great way to get your kids outside and for them to meet other children in your community.  

parkrun survey

parkrun is also a fantastic way to exercise with friends. Over 1/3 (37%) would like more opportunity to do just that but 39% find it difficult to organise group sports activities. Every Saturday morning at 9am you can go along to your local parkrun and participate in a 5K run with friends and family. There’s no need to worry about the organising part. Plus group exercise is particularly rewarding. 62% say exercise makes them feel happier, and 44% say it’s more enjoyable “when I do it with people I know”.

parkrun survey

To find out more about parkrun and our partnership take a look at our dedicated parkrun page.

Find out more

All statistical references above are taken from a study.

Study conducted nationally by Leeds Building Society in April 2017 amongst 2000 UK adults.