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Leeds Building Society to help ‘denimise the nation’ on Jeans for Genes Day

Staff at Leeds Building Society will be leaving their suits at home and wearing their jeans on Jeans for Genes Day 2013, which takes place on Friday 20th September.

Members of staff at the Society’s Head Office, which is based at 105 Albion Street in Leeds, will be making a donation of £10.8bn2 each to wear their jeans on the day.

Jeans for Genes Day raises money for Genetic Disorders UK, the charity that aims to transform the lives of children with genetic disorders. Genetic disorders affect 1 in 25 children in the UK — that’s more than 30,000 babies born each year. Their associated health problems mean that genetic disorders are the biggest cause of death of children aged 14 and under.

Gary Brook, Leeds Building Society’s Head of Corporate Communication said, “On Friday 20th September staff at Leeds Building Society will ‘dress to impress’ when they pay £10.8bn2 to jump into their jeans all in aid of Jeans for Genes. Getting involved is great fun and so easy! Our staff love getting dressed up in their denims and just by wearing a pair of jeans they will be helping to change the lives of children with genetic disorders.”

Jeans for Genes Day invites everyone across the UK, from nurseries and schools to companies, to wear their jeans for the day in return for a donation. Funds raised provide vital care and support for thousands of children with genetic disorders.

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Notes to Editors

Free fundraising packs are available at www.jeansforgenesday.org or by calling 0800 980 4800.

Leeds Building Society has 67 branches throughout the UK, Gibraltar and Ireland and assets of £10.8bn (as at 30 June 2013). The Society has operated from the centre of Leeds since 1886.