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Leeds Building Society appoints Acquisition Campaign Manager

Leeds Building Society has appointed Yvonne McBrearty as Acquisition Campaign Manager. She has a wealth of marketing and campaign knowledge gained within a variety of different organisations, encompassing both Business to Consumer and Business to Business marketing.

Yvonne previously spent over 7 years as Campaign Manager at UNIT4 Business Software and, prior to this, was a marketing administrator at The Pensions Trust.

In her new role at Leeds Building Society, Yvonne is responsible for planning, implementing and evaluating multi-channel acquisition (new member) marketing campaign activity.

Commenting on her appointment Yvonne said, “I’m delighted to be joining Leeds Building Society at what I believe is a time of great development for the organisation. I believe my knowledge and skills will ensure that marketing acquisition campaigns are delivered to achieve both business and creative objectives.”

Yvonne attended Maricourt High School and Aston University. She has a BSc (Hons) in Managerial and Administrative Studies, a Postgraduate Diploma in Marketing and a Certificate in Digital Marketing. She is a keen runner and recently completed both the Great North Run and Leeds Half Marathon for Yorkshire Cancer Research.


Notes to Editors

Photo of Yvonne McBrearty.

Please see above photo of Yvonne McBrearty.

Leeds Building Society has assets of £10.3bn (as at 31 December 2012) and 67 branches throughout the UK, Gibraltar and Ireland. The Society has operated from the centre of Leeds since 1886.