Back to May 2017

Leeds Building Society raises £780 for Variety

Leeds Building Society’s branches have raised £780 for Variety, the Children’s Charity this spring by selling Smurfs gold heart pin badges.

The Smurfs theme was chosen to coincide with the release of the film ‘Smurfs: The Lost Village’ in cinemas last month.      

Colleen Ettridge, Head of Fundraising at Variety, the Children’s Charity, said: “These vital funds raised by Leeds Building Society’s colleagues and members will bring a little sunshine into the lives of children helped by Variety.

“Since 1991, Variety’s Gold Heart Appeal has been the charity’s signature campaign in the UK and has raised millions to help improve the lives of children and young people in the UK.”

Graham Binns, Leeds Building Society’s Head of Branch Network, said: “Our branches offered the ‘Smurfette’ and ‘Papa Smurf’ gold heart badges throughout April.

“I am pleased the campaign caught the imagination of our colleagues and customers.”


Notes to Editors

Pictured (L-R) outside Leeds Building Society’s Head Office branch are Michelle Capell, Jacob Mathieson, Cameron Bland and Natalie Gray-Christie.

Leeds Building Society operates throughout the UK, Gibraltar and Ireland and has assets of £15.9bn (at 31st December 2016). The Society’s head office has been based in the centre of Leeds since 1886.


About Variety, the Children’s Charity

Variety, the Children’s Charity, believes that neither disability nor disadvantage should prevent a child from realising their full potential. Since setting up its UK division in 1949, the charity has raised over £200 million and supported over 800,000 children affected by ill health, disadvantage and disability. 

With a focus on helping children make the most of their childhood, Variety the Children’s Charity provides support through four core programmes:

Mobility - providing specialist equipment including customised electric wheelchairs and bespoke Sunshine Coaches for schools ensuring children develop a greater sense of freedom and adventure

Health - equipping children's hospitals with the latest medical technology and life changing aids

Education - equipping Youth Clubs and young people’s organisations – facilitating new skills and developing greater self-worth

Variety Great Days Out - providing new experiences through educational programmes and exciting outings 

Variety is a registered charity in England and Wales (209259) and Scotland (SC038505)

For more information or to donate to Variety, please visit

Follow Variety, the Children’s Charity on twitter @VarietyGB or