Back to May 2019

Almost one in five planning UK staycations this summer

Almost one in five (17%) British holidaymakers are planning a staycation in the UK this year, with scenic views top of their holiday wish list.

A national survey conducted by Leeds Building Society found 10% of people have changed their holiday plans as a result of ongoing uncertainty around the extended Brexit negotiations.

The majority of those have chosen the UK as their perfect destination, others are planning holidays outside of the EU and 2% have cancelled vacation plans altogether.

When it comes to the kind of UK holiday people are looking for, a second Leeds Building Society survey revealed the most desirable Holiday Let property for staycationers is a cottage near the coast in South West England.

The national survey^ found England to be the most desirable location in the UK, with 62% selecting it as their preferred destination, followed by Wales (36%), Scotland (21%) and Northern Ireland (2%).

Of those staycationing in England, the South West topped the polls (25%), with Yorkshire and the Humber (16%), the North West (10%), North East (9%) and South East (6%) rounding out the top five.

Almost half (49%) of respondents favoured the coast for a UK getaway, followed by a country retreat (34%) and a city break (17%).

Matt Bartle, Director of Products at Leeds Building Society, said: “We found that uncertainty around the UK’s exit from the EU is leading some people to think carefully about their holiday plans, with a staycation proving a popular alternative this summer.

 “It’s clear from our research that traditional holiday locations, such as the South West and Yorkshire, remain as popular as ever with UK holidaymakers.

“The development of online rental platforms and the increasing expectations of consumers have raised the standards expected in holiday rentals. People now expect holiday properties to be well connected to local amenities and be filled with features which have become standard.”

Scenic views (74%) topped the bill when it came to staycationers’ wish lists, followed by free parking (71%) and access to Wi-Fi (45%).

According to respondents, the top five amenities they would like near their holiday home would be sporting facilities, named by 55% of respondents, family attractions (50%), theatres (40%), pubs (33%) and good walking routes nearby (31%).


Notes to Editors

*A UK survey sought the views of 655 people in April 2019.

^A UK survey sought the views of 576 people in November 2018.

Leeds Building Society won the title of Best Shared Ownership Mortgage Lender in the 2018 What Mortgage Awards, its third consecutive year of success in this category.

Leeds Building Society operates throughout the UK and in Gibraltar and has assets of £19.4bn at 31 December 2018 (£18.5bn at 31 December 2017). The Society’s head office has been based in the centre of Leeds since 1886.