Introducing Income Plus - Offering on average £66k more*

We have a proven track record of putting home ownership within reach of more people, helping 17,700 first time buyers onto the property ladder in 2023 – more than half of our new mortgages that year.

Now we’re going one step further with our new First Time Buyer range, featuring Income Plus, specifically designed to help you get your clients onto the property ladder, with lending up to 95% LTV.

Income Plus products align with our enhanced, but responsible, affordability model that features several improved elements. With an LTI of 5.5 your clients with a minimum £40,000 household income may be able to borrow £66k more* on average without the need to save a larger deposit.

It’s another way we can help you say ‘yes’ to more first time buyers.

The Income Plus mortgage products are fixed for at least five years and offer a free standard valuation up to £999.

Take a look at our Income Plus products

Our new first time buyer range, featuring Income Plus, is another addition to the ever growing list of products and services we’ve launched to support first time buyers.

With decades of experience, we’re at your side to help you support your first time buyer clients:


  • Offering EPC A/B affordability stretch to benefit your first time buyer clients looking to purchase a new build home – this can be applied to Income Plus products and our new first time buyer range!
  • Having regional and head office Business Development Managers, dedicated telephone contact numbers for new or existing applications and live web chat

Mortgages within this range are aimed at clients that meet the standard minimum credit score threshold. Those with lower credit scores may be considered for one of our Reach mortgages instead of an Income Plus mortgage.

We’ll continue pushing forward to help your clients overcome the barriers to home ownership and improve the ways we do business so you can support more first time buyers onto the ladder.

Find out more about our first time buyer mortgages

*Calculation based on assessment of Leeds Building Society applications between March 2024 and August 2024 which meet Income Plus credit criteria. The £66,000 figure is the average increase in maximum loan size when comparing Income Plus with standard residential products.

Please note:

Leeds Building Society only accepts mortgage applications from intermediaries where they are providing an advised sales service, with the exception of Buy to Let & Holiday Let applications. It is the responsibility of the intermediary to ensure that all applicable law including, without limitation, the Financial Conduct Authority rules on advised mortgage sales are complied with including, without limitation, the provision of adequate explanations.

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